First released in 1990, Cinema 4D 3D software has been around for a long time. It's relied on by many companies and artists, and in this article, I'll tell you about just a few of them who make some awesome work.
I've worked for MAXON since the UK office was created in 2001. Back then, Cinema 4D had around 10 years of solid releases under its belt, and had a good number of great UK companies using it, supported by the previous UK distributor, HiSoft. But fast forward to today, and Cinema 4D usage has exploded.
The bulk of major UK TV & film companies use Cinema 4D, as do many companies working in advertising, architecture, games, design, and so much more. Cinema 4D's powerful toolset is intuitive to use, which appeals to any artist looking to add 3D to their workflow. Combine that with renowned stability and excellent links to loads of popular applications, including Photoshop, After Effects, Final Cut Pro, Nuke, Viz Artist, Unity, Vectorworks, Allplan, etc. and you have a winning combination.
But enough of that. Let's focus on some examples of who's using Cinema 4D and take a look at some of the excellent work that they do. This list is in alphabetical order.
Formed in 1922, the BBC is the world's largest broadcast news organisation, generating around 120 hours of radio and television output every day.
Cinema 4D is used in several offices, as well as by various freelance artists and companies who are hired to help the BBC create more specialised pieces, such as the BBC 2 Arts Idents above, made by Luke Carpenter.
Formed in 2013, Bomper Studio creates beautiful CG visualisations and animations using Cinema 4D, whilst working with global agencies and brands, including Jack Daniel's, Nestle, Carlsberg, Volvo, Coca-Cola, and many more.
Right from the start, Bomper Studio impressed us with a bunch of quality work for major companies, including the rebrand of Bertie Bassett and work for Cadbury. The showreel above was created entirely in Cinema 4D.
Creative Nuts, although a small studio, have created some very well-known work, such as the title sequences to the BBC's Strictly Come Dancing and ITV's The Voice UK. Their work has garnered international awards, including eight Promax Gold and one Silver, and an RTS Nomination. The Strictly Come Dancing creative team was awarded a BAFTA for outstanding creative and technical achievements.
Creative Nuts have been using Cinema 4D since 2009, and they are a great example of how smaller teams of artists can produce excellent work to rival the big companies.
A D&AD Black Pencil and Cannes Gold Lion-awarded design and motion studio, ManvsMachine have created some stunning work over the years for clients including Nike, Channel 4, Microsoft, Audi and Honda. They have worked on many promotional campaigns for Nike, such as the amazing example above.
ManvsMachine's development with Cinema 4D has been very impressive in the five years they've been using the software. They are particularly known for photo-realistic animation of some extremely complex scenes. They also made the beautiful Versus animated short for the launch of Cinema 4D R18.
Renowned for adding visual wonder and creative expertise to the advertising, film and entertainment industries, some of MPC's most famous projects include blockbuster movies such as The Jungle Book, The Martian, the Harry Potter franchise, the X-Men movies, and Life of Pi, not to mention famous advertising campaigns for brands such as Samsung, Coca-Cola, Sony, Ikea, Three Mobile and Channel 4.
MPC have been using Cinema 4D for over a decade and have created loads of great work using the software, such as the example above for Fleetwood Paints.
Munk Studios is a creative animation and digital effects studio based in London. They collaborate with brand, design, film and promotional agencies to produce ground-breaking visuals for broadcast, commercial and promotional content. Munk's clients include Nokia, Discovery Science, the BBC and LG.
Munk Studios have been using Cinema 4D since 2009, and they are another great example of how a smaller studio can still knock out some amazing work that rivals the big studios.
Painting Practice was established in 2005 with the aim to bridge the gap between the traditional world of production and the rapidly developing world of digital post-production. They have worked on some ground-breaking projects, including films like Gravity, Beauty and the Beast, and CG-animated commercials like Nike ‘The Last Game’ and BBC Rio Olympics. They also work closely with Charlie Brooker designing the Black Mirror series. Painting Practice is currently working on the upcoming BBC adaptation of Watership Down.
Cinema 4D has been at the heart of Painting Practice's work since the company was created, and is used every day by the studio’s artists. It is a major tool for their 3D modelling work.
An award-winning image studio with a client list which contains some of the leading advertising agencies and brands on the planet, PICS demonstrates intuitive and instinctive understanding of what is needed, what can make it happen, and what can make it even better than anyone ever imagined it could be.
PICS have been crafting fantastic work using Cinema 4D for over five years. They create a range of diverse work in the software, from abstract looks right up to photo-real, such as the example for Rolex, above. The watch is a 3D model, which gives precise control over reflections and finish.
Independent creative agency RPM delivers value for businesses by specialising in how people experience their brands. They are experts in developing new product experiences, helping brands connect in culture, and ensuring they win in retail. Their clients include Sky, Virgin, M&S, Heineken and many more.
RPM made our jaws drop when we saw the above image created for beverage alcohol global leader, Diageo. See those bottles above? They are all CGI, created in Cinema 4D and finished in Photoshop. Creating bottles in a 3D environment offers ultimate control over every material property, ensuring you can get the exact look that you're after.
SPOV is a design studio in central London, whose portfolio includes creative development, animation, user interface design, and motion graphics work for games and film.
A recent SPOV project which used Cinema 4D extensively was the creation of the stunning medical elements in Marvel's Doctor Strange movie, as you can see above.
The Mill is a world-leading, global content creation studio with a talented team based across its London, New York, Los Angeles and Chicago studios. The company has been bringing brave ideas to life across VFX, digital and design projects for the advertising, games and music industries for over 26 years.
Artists at The Mill have been using Cinema 4D for over a decade, on all manner of projects, such as the one above created for Vue Cinemas. This project is a great example of how you can create eye-catching motion graphics in 3D software that are impossible to film in real-life.
Bringing deep expertise of narrative design for film, games and brands, what ties Territory Studio's work together is a love of craft and creative, a passion for storytelling, and a designer’s eye for problem solving. What sets them apart is a uniquely refined design intelligence, near-future expertise, and a team of ambitious, focused and proactive cross-discipline specialists.
Particularly interesting about Territory Studios' usage of Cinema 4D is how key it has been in producing the graphic user interfaces and 3D elements featured in many blockbuster movies, including Ghost in the Shell, The Martian, Guardians of the Galaxy, and many more.
Vincent is a VFX, design and animation studio based in Soho, London. Over the years, John Hill, Rheea Aranha and their team have created some amazing animation, working on blockbuster movies like 007 Spectre, Prometheus and major TV idents for the likes of the BBC, MTV, and recently with the England football team, creating bull time VFX shots for the #MooreToKnow campaign.
Vincent have been using Cinema 4D as a key part of their workflow for over a decade. They are particularly famed for the many television idents they have created for the BBC, such as the examples above for BBC 2.
As can be seen from the above, Cinema 4D is used for some wonderful work by some amazing companies. Needless to say, if we listed every company who uses our software, this would be a ridiculously long article. Hopefully, I've given you enough examples of some great work done in the software. If you'd like to see more, then check out our customer stories section.
If you'd like to have a go with Cinema 4D for yourself, you can grab a free trial and find out more below.
Thanks for reading!
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