When a series of brainstorming sessions comes up with the idea of creating a huge volume of short animations using the number 2, you need to be pretty confident that your 3D software is up to the job. The idea was to place the BBC 2 logo in numerous different scenarios, where it could be used as a branding card within edits of stock footage. Some of the setups were art related, others were funny and some more abstract. The aim was to find as much variety as possible, creating images that could work when dispersed within footage that could change on a weekly basis. The challenge was to get the production values needed within the very short timeframe.
It all started with a two-week research and development period to iron out any problems and dead ends. Luke Carpenter, working in house with the BBC Creative team, brainstormed the various concepts, coming up with ideas that were practical in the time available. At the end, Luke had a list of ideas which avoided repeating things that had been done previously, but kept the same sense of humour and lightness of tone from previous intros. He conceded that the project involved a lot of work, but it was also great fun because the BBC Creative team gave him a lot of freedom. Luke found time to try out some extra shot ideas to add to the list and, to his knowledge, they were all used. He added, "I would have liked to have kept going. Once you staring thinking in this way, you see 2 animation in everything."
From a modeling point of view, the starting point was the generic 2 that was used throughout. Then there were around 20 shots that used completely new models, all of which had to be created in Cinema 4D. There's a bookcase shot that uses some off-the-shelf models for lamps and chairs as Luke didn't have time to create those. For the others it was the speed and ease of use that was key. Luke explained, "I love modeling in Cinema 4D. I find it very simple and creative and MoGraph makes repeated geometry so easy to create.
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