Cinema 4D is being used a great deal for product visualization, like the realistic images below done by PICS. If you're looking to do product viz in 3D, there's a great free tutorial on Cineversity by Raymond Olsen that gets you a very nice result of a wine bottle plus its box packaging in little more than two hours!
The tutorial is broken down into two instalments. First, you create a realistic wine bottle shot - there is no need to model the bottle from scratch because preset bottles are included. Second, you create the packaging including insert.
What I really like about these tutorials is how they cover the essentials of product viz in Cinema 4D. For example, how to use HDR images to get very realistic lighting and reflections the easy way. How to add reflector cards to create nice clean highlights. How to get going with polygon modelling in Cinema 4D, with main tools like Extrude and Bevel that you end up using a great deal. That's one of the cool things about polygon modelling: just a handful of frequently used tools can take you a long way.
Texturing and Rendering the Wine Bottle
It's not always necessary to model everything from scratch, especially when the Cinema 4D Visualize preset library includes a range of wine bottles! (Note: Cinema 4D Visualize or Studio is required for this content). Raymond shows you how to find ready-to-use models that come with Cinema 4D. You'll combine two of the wine bottle presets to create the type of bottle you are looking for.
You'll learn how easy it is to get realistic lighting and reflections in Cinema 4D using a HDR image, Sky object and Physical Renderer. Next, you'll create a simple studio setup. Naturally, once you have created your own preferred studio setup for products, this is something you can keep reusing for future product shots.
To polish the lighting, you'll add light in a few specific areas using Cinema 4D's standard lights, and you'll add reflector cards to help create nice long highlights on the glass. For a final touch, you'll add depth of field.
Creating the Packaging
Before you start modelling the packaging, Raymond recommends having a good look at reference material, as he feels this is key to helping you create more realistic renders without much extra effort. Your eyes are your best friend here!
One thing that not everyone uses in Cinema 4D but that can be useful for product shots is the Layer system. You'll use two layers: one for a one-page magazine layout, and another for a two-page magazine spread. Layers are perhaps underused in Cinema 4D, so I like how Raymond fits this into his tutorial so it's in your box of tricks if you need it.
To model the insert for the box, you'll use a cool little tool called Edge to Spline. Basically, you'll select edges running up the wine bottle to help create the cutaway shape of the insert so that the bottle fits snugly inside. This is a great example of why this tool is worth knowing about!
You'll start with a Cube primitive to create the box, which you'll then edit with polygon modelling tools to create the exact box shape required. You'll learn how to round edges - in this case, the edges of the box - using the Bevel tool.
When it comes to texturing the box, one particularly useful technique you'll learn is how to layer materials and use the alpha channel to allow the lower layers to show through where they should. For example, you'll be adding a label as the top layer on the box and you want the box's base black material to show through everywhere apart from where the label is, which you can do with the help of the alpha channel.
Fancy Trying Cinema 4D Yourself?
Easy to use, powerful, stable and fast. If you'd like to try Cinema 4D and have a go with all the powerful features on offer, then be sure to grab yourself a free trial. The trial gives you access to virtually all of Cinema 4D's features, and you can also activate it, which will allow you to save scenes for 42 days. Simply fill out the form on the link below to get started!