How AixSponza Used Cinema 4D To Promote Nike Tech Fleece

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At FMX 2017, Aixsponza's Matthias Zabiegly kindly shared how they achieved the stunning promotional movies for Nike Sportswear - Tech Fleece. Cinema 4D 3D animation software was heavily involved, and you can watch the whole talk right here...

Aixsponza is pretty well known to a lot of Cinema 4D users. The company has been creating gorgeous animations since 2006 for big and small budgets. Watch anything from them and you're guaranteed to see something visually captivating. So, when someone from this company is kind enough to share some of the ways they craft their work, it's time to grab a cup of coffee, a notepad and get learning.

At the recent FMX show, Matthias Zabiegly from Aixsponza was the man speaking about their work for Nike Sportswear. The job was to promote Nike's Tech Fleece range - lightweight, yet warm clothing to keep the chill off when training on cold days.

Here's the promotional movie:

Making Nike Tech Fleece Visually Exciting

That's a challenge that has always been tough for any clothing manufacturer. When you're bound by traditional filming methods, there's only so much creativity to be had. But when you combine film footage with 3D motion graphics, then you have a winning combination.

Aixsponza are absolute master of fusing film footage with 3D elements. They've done this countless times. Their site is pretty cool as they give a nice breakdown on how each project develops, from concept to final. If you're interested in that, check out their projects section.

But if you want the detailed version, packed with invaluable tips, here's the 1 hour talk on how they created many of the elements you saw in the above movie:

How Cinema 4D was used to promote Nike Sportswear - Tech Fleece

The great thing about the above movie is you get to see exactly how many of the elements were made up. Nowadays, it's often hard to figure out what's real and what's not when you watch a promotional movie. In the case of the Techfleece movie, there are clearly filmed elements, but even so, it's still difficult to split out the CGI from the real stuff in places. And that's the sign of a really great piece of animation - perfect fusion of real-life and imagination.

Cinema 4D has been used to great effect to make Tech Fleece look exciting and dynamic. You can see that that movie owes much to 3D software. Naturally, you need talent and resources to use the software this way. Aixsponza has both in spades. Needless to say, we're delighted that they use our software!

If you've got Cinema 4D already, then hopefully you've learnt a lot from Matthias's talk. If you've not got the software, why not have a go yourself? Cinema 4D is surprisingly easy to get to grips with. Grab a 42 day FREE trial below!

Try Cinema 4D 3D Software For Yourself

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Easy to use, powerful, stable and fast. We think Cinema 4D is the best 3D software for 3D motion graphics work. If you'd like to try out Cinema 4D and have a go with all the powerful features on offer, then be sure to grab yourself a free trial. The trial gives you access to virtually all of Cinema 4D's features and you can also opt to activate it for 42 days of save functionality. Simply fill out the form on the link below to get started!

Get my free Cinema 4D trial!

 

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About the MAXON Blog

Welcome to the official MAXON UK Blog. This blog provides the most up-to-date official information about MAXON, its products – in particular its flagship product Cinema 4D – and the Cinema 4D community. You can expect to see posts from a wide variety of MAXON UK employees.